Interview with HELU Managing Director Marc Luksch

After nearly 50 years on the market, HELUKABEL is changing its brand name to HELU. Why is now the perfect time to take this next step? And what does this mean for our customers? We discuss these questions and more with our Managing Director, Marc Luksch.

HELUKABEL will now be known as HELU. Why take this step, and why now?

Because our customers' requirements and the dynamics of the industry have undergone a noticeable change. Nowadays, connection technology rarely refers to just a single product. Customers are looking for installation-ready solutions, speed, clear processes, reliability, and accountability. Over the past few years, we have consistently expanded our competences, including the addition of new subsidiaries and service areas. The next logical step is to consolidate these strengths under a clear brand: HELU. This reflects our strategic evolution.

What does this new brand presence mean for our customers, exactly?

Above all, it means reduced complexity and improved efficiency. For many projects, it isn't the technology that presents the greatest challenge, but communication, alignment, and time constraints. With HELU, we're combining cables, drag chains, and assemblies to create custom systems that are process-reliable, tested, and ready for installation. For our customers, this means easier coordination, quicker implementation, and a partner that takes responsibility for the entire system.

For decades, HELUKABEL has stood for availability and reliable delivery. Will this remain so in the future?

Absolutely. Availability, quality, and reliability make up our foundation—nothing is changing there. HELU builds upon this, expanding our value proposition: we deliver not only high-quality components, but also think holistically and in terms of systems. Our customers can rest assured that, when it's urgent, technically demanding, or when it ‘just needs to work’, we're there, and globally at that.

A system orientation sounds good, but what does it mean for technical purchasing specialists or project leads?

Imagine you need to coordinate cables, assemblies, and drag chains from multiple suppliers for a system. This takes time and poses risks. With HELU, you receive a coordinated, complete package with a clearly defined contact person, comprehensive specifications, and thorough testing. This minimises errors and speeds up installation. And should adjustments be required later, it's clear who is responsible.

HELU has adopted a new claim, 'Always stay electrified.' What does this symbolise?

That we want to do more than just connect; we want to actively 'electrify' projects through our competency, collaborative approach, and ability to deliver. It has always been our mission to reliably bundle energy and communication and deliver it precisely to its destination. 'Always stay electrified.' is the evolution of this. We think in terms of solutions, impact, and tempo. For customers, this means pragmatic, robust system solutions that deliver in everyday project environments and service that keeps up with you.

What developments in particular are driving this realignment?

Shorter product life cycles, more variations, a higher rate of integration, and, at the same time, a goal to decrease expenditures. Furthermore, emerging areas such as automation, renewables, and e-mobility are continuing to grow. If you want to find success here, you need partners that truly understand the technology, can deliver quickly, and assume responsibility for systems. This is exactly what HELU is built for.

In conclusion, what would you ask of your customers during this phase?

Dialogue. Let us know where you would like to streamline communication, what system solutions would save you time, and which processes we can simplify together. HELU is a promise to make electrical connection technology clearer, more efficient, and more future-proof, and this is a promise best kept together, with you.

You can also read this and many other fascinating articles in the latest issue (#19) of our magazine, POWER. Download it for free now